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Lee Yohn also suggested that using "imperative taglines" seems outdated and that Taco Bell should use a tagline that communicates the brand's personality, spirit, or values, such as Chipotle's "food with integrity. The new campaign comes nearly 10 months after Taco Bell's franchisee council pressed the chain for an agency review.

T-Mobile and Taco Bell together again on Taco Tuesday, with launch of T-MoBell stores – GeekWire

In a letter, the council expressed discontent with the chain's handling of a lawsuit concerning its ingredients as well as with its "value messaging. Taco Bell's parent company, Yum Brands , has been experiencing strong growth overseas, particularly in China. Taco Bell has blamed its sales problems on a false-advertising lawsuit related to its ground beef. Bernstein Research analyst Sara Senatore said in a recent report that the damage to Taco Bell's reputation had largely faded, and "given that Taco Bell comps have been positive through [first-quarter ], we expect new product launches e.

Maureen covers agencies as well as all things mobile, including the carriers, handsets and advertising, for Ad Age out of San Francisco. She previously wrote about the marketing of the fast food industry for Ad Age while also covering the agency world.

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Before entering reporting, she was Ad Age's research editor, helping lead research and analysis for the publication's reports including the Agency Report, Leading National Advertisers and Leading Media Companies. Skip to main content.

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By Maureen Morrison. Published on February 21, Taco Bell is going to start thinking outside "Think outside the bun. While a different tagline may get some attention, will it be enough to spur a turnaround?

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